Privacy Policy

1. Overview

This Privacy Policy explains how Loft ("Loft," "we," "our," or "us") collects, uses, stores, and shares information when you use our websites, applications, and related services (the "Services").

2. Information We Collect

We may collect the following categories of information:

• Account details such as name, email address, and organization name.
• Workspace content, including messages, files, and metadata associated with collaboration.
• Usage information, such as feature interactions, logs, device details, and diagnostics.
• Contact information submitted through forms, demos, sales, or support channels.

3. How We Use Information

We use information to operate and improve the Services, including to:

• Provide, maintain, and secure the Services.
• Authenticate users and manage workspaces.
• Respond to support and product inquiries.
• Communicate service updates and important notices.
• Analyze performance and prevent abuse or fraud.

4. Legal Bases (Where Applicable)

Where required by law, we process personal data based on one or more legal bases, including performance of a contract, compliance with legal obligations, legitimate interests, and consent.

5. Sharing of Information

We may share information with:

• Service providers that help us host, secure, and support the Services.
• Professional advisors and auditors where needed for legal or operational purposes.
• Authorities when required by law or to protect rights, safety, and security.
• A successor entity in connection with a merger, acquisition, or asset transfer.

We do not sell personal information.

6. Data Retention

We retain information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on data type and account status.

7. Security

We use reasonable technical and organizational safeguards designed to protect information. No method of storage or transmission is completely secure, and we cannot guarantee absolute security.

8. International Data Transfers

Information may be processed in countries other than your own. Where required, we implement safeguards for cross-border transfers.

9. Your Rights and Choices

Depending on your location, you may have rights to access, correct, delete, or export personal data, and to object to or restrict certain processing. You can request assistance by contacting us.

10. Children's Privacy

The Services are not directed to children under 13 (or higher age where required by local law), and we do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice through the Services or by other appropriate means.

12. Contact

For privacy questions, contact us at privacy@loftchat.com.